Posts Tagged ‘protecting the brand’

It is not wrong that institutions aspire to build a track record of effectiveness, thereby gaining a reputation for success.  But when protecting the brand becomes more important than protecting the people who inhabit the group, damage is inevitable.  It begins subtly, as a disparity develops between the picture presented in front of the stakeholders, and the reality of what goes on behind the scenes.  The longer that gap is allowed to exist and grow, the greater the depths to which an entity is bound to fall.  While we may rationalize that the prosperity of the brand benefits everyone, an organization’s legacy is ultimately rooted in how they treat their people.

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